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The role of media and media messages in the series Vyprávěj
Pajerová, Karolína ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The thesis entitled The Role of Media and Media Messages in the TV series Vyprávěj deals with the use of media and media messages in all episodes of the popular Czech television series Vyprávěj. The thesis looks at all the roles of media and media messages in the series and how the creators of the series used them. It also takes into account what specific media are introduced in the series and how the characters of the series come into contact with them. In the theoretical part, representatives of the most famous Czech and Czechoslovak family series are introduced, one of them being the Vyprávěj series. It is introduced in the following chapter, along with its creators, the characters that appear in the series, awards and the opinions of experts and viewers. Subsequently, the Czechoslovak media environment in the 1960s, 1970s and 1980s and the Czech one in the 1990s and the beginning of the new millennium are also presented in several pages. Space is also given to samizdat and exile media, advertising and the internet. In the practical part, the series Vyprávěj is analysed in terms of the use of media and media messages. In six categories, it is presented in detail what different media and media messages functioned in the various episodes of Tell, what media were most frequently used in the series...
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The role of media in contemporary society in terms of political decision-making (based on the example of the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021)
Pastrnková, Nela ; Stracený, Josef (advisor) ; Hauser, Michael (referee)
The thesis asks the question what role contemporary media play in Czech society in political decision-making. Its purpose is to stimulate the reader to think about what influence the media can have on us. The theoretical part covers the types of media, their effects and mass communication, including political communication. Space is also devoted to political marketing. Subsequently, an analysis of media content is carried out, as the aim of the thesis is to find out whether media messages published in selected types of media in the period of one month before the elections could have influenced the voters' decision-making in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in October 2021. Emphasis is also placed on the role the media play in our political decision-making in general. This objective is achieved through a combination of qualitative and quantitative analysis of selected media content. Although the influence of other factors must not be neglected, it is important to remember that the media influence us both in everyday life and in political decision-making, as it is through the media that we receive a substantial amount of information. Therefore, we need to look at them with a distance, think critically about them and be aware of both their positives and...
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Basics of working with media messages - design of an interactive lecture for young adults
Šimeček, Marek ; Wolák, Radim (advisor) ; Römer, Lucie (referee)
The thesis aims to present a proposal for an interactive lecture entitled "Basics of working with media messages" for young adults (18-22 years), which aims to draw attention to importance of media literacy and encourage a more cautious approach of listeners to media messages consumed by them. The thesis first briefly presents the theory related to media literacy and functioning of media production. Furthermore, the basic principles of working with media messages are described and, last but not least, an analysis of the media literacy of the Czech population is given. The theoretical basis is supplemented by my own quantitative research of the subjective view of the wider and the target audiences of the proposed lecture on media literacy and its importance and their experience in learning this topic. The focus of the work is the design of the interactive lecture, in which students are taught basic theoretical knowledge in the media literacy field, especially regarding functioning of media message creation in the field of news, and mainly basic key information and critical skills for working with media messages. The aim of the lecture is to draw students' attention to their own media literacy and involvement of critical thinking in the process of media message perceiving and shaping the response to...
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A role of the symbol in media communication
Pečenková, Jana ; Kladný, Tomáš (advisor) ; Poštulka, Filip (referee)
My thesis is devoted to the topic of symbols in media messages. I choose this topic mainly because I work in media communication, specifically in the field of public relations, and that is why I wanted to focus on the area that is close to me not only professionally. Symbols are one of the signs whose meaning depends on the cultural or social context and the value system. My intention is with the help of various methods of semiotic analysis to show how media messages are full of symbols and that we are often not aware of their meaning and affect on us. Media messages are all around us, and thus we are confronted with them every day. It is important to be aware of their meaning because they are part of our cultural environment and thus they affect us backward.
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EYOWF 2011 and mytologization of the comercial strategies in a market campaigning (discoursive and semiotic analysis)
Hoffmannová, Aneta ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The diploma thesis "EYOWF 2011 and mythologization of the commercial strategies in a market campaign" deals with a semiotic analysis and mythologization of the promotional video for 10th European Youth Olympic Winter Festival 2011. This study is drawn up as semiotic analysis comprised of the theories of symbolic interactionism and mythologization as a secondary narrative. The thesis is based on theories of the meaning construction and the terminology of the linguist Ferdinand de Saussure, a French semiotican Ronald Barthes and a triadical concept of the sign by Charles Sanders Peirce. The study works on the construction of a commercial message, market communication and use of the specific sign as a primary structural element. An analyzed sample is an audiovisual commercial - 2 minutes and 52 seconds which contents the elements of the entire communicative campaign. The used method is a semiotic analysis which offers insights via description and interpretation of the particular encoded signs. The main focus is concentrating on the camera take and cuts, graphics, colour, characters and the entire mythologization process.
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Mass Description of a Station for Injured Animals
Průchová, Jaroslava ; Nový, Jan (advisor) ; Musil, Martin (referee)
The objective of this thesis " Medial icon of casualty animals' central rescue stations "is to find out the medial icon of central rescue stations engaged in protection of free-living animals and medical icon of the others ecologic enterprises in regional journal Deník. The intention of this thesis will be assignment by the contentual analysis of articles issued in regional journal how media in Czech republic presented acivities of the central rescue stations engaged in protection of free-living animals as compared with the presentation of others ecologic enterprises. The articles will be lied under the quantitative and qualitative contentual analysis, when first the articles will be chosen and filtered. In qualitative part the articles will be analysed according to selected criterions, that contribute to formation of medial presentation of researched organisation and their medial icon conception. Availabe objective of the thesis I have selected 3 hypotesis, that will be affirmed or controverted by folow-up research.
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